PEET Dryer brand refresh (Netrush)

PEET Dryer is one of the top shoe dryer brands in the US. The practicality of their dryers has traditionally attracted hunters, fishers, and people who work outdoors. But we knew the product would have massive appeal for another practical audience: moms. We gave Peet’s brand a makeover with a brighter, fresher color palette, photography that brought the product inside the home, playful copy, and fun stop-motion videos to establish PEET Dryer as a family brand and a household staple.

Our multi-season campaign for PEET transformed their DTC site and Amazon brand store, and helped introduce the brand to a new audience through social and digital ads, both on and off Amazon.

This was a team effort from the Studio team at Netrush. I was the lead designer for this project and I helped to lead our Studio team which consisted of another graphic designer, copywriter, and photographer. I also helped direct the photo and video shoots.