Honey Mama’s (Netrush)

Honey Mama’s Cocoa Truffle Bars aren’t candy bars, but they aren’t your typical energy bar either. Which meant that they needed a little explanation. When the opportunity arose, we jumped at the chance to educate and entice customers in order to drum up some well-deserved interest in these decadent bars.

Armed with bars and ingredients, we created colorful, high-quality images that instantly draw the customer in. We used copy to highlight the experience of indulging in a Honey Mama’s bar and instill confidence that they are, in fact, good for you. I was the lead designer on this brand and helped art direct the photoshoots.