Nutcase Helmets video shoot (Netrush)

We were tasked with creating three videos to showcase their line of helmets for the whole family (baby nutty, little nutty and street helmet). Our objectives were to show important safety features, how to wear and properly size the helmet and get in some cross promotion with current accessories as well as (at the time) a soon-to-be-released scooter for kids.

I was the Art Director on this project and led the team from beginning to end. Once we found the perfect location, we got to work brainstorming how we could make each video happen efficiently while staying on brand with their current look. The designer and copywriter got to work storyboarding each video and our ideas were quickly approved.

The challenge was filming these videos as efficiently as possible. We had three videos to shoot and one day to do it. AND, there were young children involved and if you have ever been around young kids, you know you only have a short amount of time where you can get anything done before they’re over it. Luckily, we found a great family with great kids that helped the shoot go smoothly.